Bursting With Real Napolina Passion
We're investing a further £1million in a major brand-building campaign for our Napolina Italian food range.
The "Bursting with Real Napolina Passion" campaign, which runs until January, highlights the brand's dedication to sourcing and producing simple, good quality ingredients that are bursting with flavour. It focuses on Napolina's olive oils, canned tomatoes, pasta and sauces through advertising, in-store promotions, on-pack activity, PR and online support.
In total the striking campaign will reach almost 14 million adults with information about the range, which includes more than 120 products and has earned praise from chefs including Gordon Ramsey and Angela Hartnett.*
Read more about the Napolina brand.
*Observer Food Monthly, May 2008
Read about our other advertising campaigns:
